Communications Specialist

Communications specialists manage an organization's public image. Sometimes known as public relations specialists, these professionals work to raise public awareness of their organization and the goods or services it provides. With the goal of establishing or maintaining favorable public opinions, they work with media outlets to connect with potential customers, investors, and other stakeholders. Alternatively, practitioners working for large corporations may devote significant attention to analyzing trends and managing image issues their company faces. Those in the non-profit sector often deal with fundraising efforts and volunteer recruitment. Regardless of the industry, a communications specialist is likely to engage in activities like: Writing press releases Maintaining relationships with media outlets Managing their organization's social media presence Handling media requests for information Coordinating public appearances for organizational leaders Evaluating communication campaigns Monitoring public opinion